Today’s hyper-personalized consumer experiences are everywhere you look.
Online retailers recommend products based on your past purchases. An app on your phone knows when you—or your teenager—are speeding, helping to lower your insurance rates. Media streaming services know what you enjoy and suggest what to watch or listen to next.
Consumers now expect personalized experiences
HR is late to the party
Gone are the days of 30 page benefits guides in PDF format. Now, employees expect their benefits experience to be just as intuitive and accessible as any other technology-focused experience. in fact, only 37% of employees strongly believe their employers’ benefits communication is customized to address their personal situations.
Why personalization matters to benefits
HR professionals who ignore these rapidly evolving consumer expectations do so at their own peril, especially when it comes to benefits. In an environment where relevance is everything, a one-size-fits-all approach just doesn’t capture your employees’ attention. Worse, it does nothing to support their individual needs as healthcare consumers, resulting in less-than-optimal health outcomes and higher costs for you.
Technology to the rescue
Employers who leverage technology to provide a more personalized benefits experience, however, have an opportunity to support their employees’ well-being while improving their organization’s bottom line. Here are 3 examples where a personalized benefits experience can improve health outcomes and reduce costs.