Employee engagement is a top priority for over 60% of HR professionals, according to one of our recent surveys. Yet over 85% of employees say they’re confused about their benefits. With healthcare costs constantly on the rise, it’s critical for HR teams to pull every lever possible to maximize their benefits spend and drive the value of those offerings for employees.
We hosted a live AE discussion to uncover how HR teams can use technology to help bridge the gap between employees and their benefits by taking the high energy and visibility at annual enrollment to drive year-round engagement and results.
Watch the live session to hear our panel’s top tips or keep reading for our takeaways.
Annual enrollment is the one time of year HR teams can expect guaranteed employee engagement. So why not maximize this moment for continued attention even after your employees have enrolled?
Often, even your most seasoned employees will need a refresher (or reboarding) of their benefits so they can continue to connect the dots between their wellbeing and what’s available to them via their total rewards package.
Give it a listen: Hear our panel talk about “reboarding” at the 10:35 mark in the recording.
Here’s what our panel recommends:
What are your employees’ preferred methods of communication? Where will you be guaranteed to capture their attention? Email is—no surprise—the most popular way to engage employees, but we’ve also found that over 35% of those same employees also want text message reminders.
But email isn’t the only way to reach employees. Mobile apps, break room posters, and even telephone calls can help ensure that you’re getting benefits information front-and-center with employees year-round. Ask any marketer and they’ll tell you that an effective communication plan needs to make a connection with someone across a variety of channels to “stick” or be effective. Benefits are no different!
AE is the perfect time to capture these preferences as employees are already coming into the benefits platform. Adding this simple question to the enrollment experience can make a big impact on the effectiveness of your year-round engagement strategy.
Give it a listen: Fast-forward to the 26:00 mark in the recording to hear our panel talk about reaching deskless employees with omnichannel communications
If employees don’t understand how a benefit is relevant or valuable to them, they likely won’t enroll in it. Much like how HR teams need to show the value of their benefit spend, your employees need to understand how the total rewards program benefits them.
One of the easiest ways to do this is by getting personal. Personalization is table stakes in a successful employee engagement strategy and, with the right technology and data in place, can be really simple to streamline. Here’s what that looks like:
Give it a listen: At the 35:50 mark in the recording, our panel talks about why employers need to infuse the “so what?” employee value story into their benefits engagement strategies.
We’ve mentioned year-round communications a few times in this article—and for good reason. Benefits communications are one of the top ways HR teams can keep that engagement momentum at AE rolling strong year-round.
Give it a listen: Learn more about what a year-round communication approach looks like at the 14:00 mark in the recording.
Here are three ways you can streamline your benefits communications:
As HR teams look to put their benefits budgets to work long-term, technology is key to unlocking success and efficiencies across all aspects of the employee benefits experience.
Looking for a better employee benefits technology solution? Check out our Empathetic Technology report to get the conversation started with your CFO and CEO.