If this rings a bell, you’re likely not alone. A well-conceived and well-executed ongoing communications and education plan is something many organizations aspire to. But, there’s often a disconnect between what’s on the wish list, and what’s able to make it on to the to-do list. Don’t feel bad, we’ve all been there.
But, this is a goal to make a priority. After all, you’re spending a lot of resources on benefits — doesn’t it make sense to ensure your employees are as engaged as possible, and can understand their benefits and use them wisely? Sending a flurry of benefits information once a year during Annual Enrollment isn’t really the way to achieve those objectives. You’re not doing anything wrong, you’re just not getting the most bang for your benefits buck.
The good news: Just because you didn’t start 2018 with a full calendar of benefits communications doesn’t mean it’s too late. After all, we’re only a quarter through the year, which means you still have 75% of the opportunity to communicate that you had on January 1. Your benefits communication glass is still three-quarters full!
Here are three options for you to start delivering helpful benefits content that’s relevant all year round.
If you go the seasonal route, you only need to send out 4 messages in any year to meet your goal! Come on, you can do that, right?
Personalizing it to your organization’s specific experience makes these messages even more powerful. Dig into your claims experience for stats around things like how many employees get certain important health screenings. If the numbers are below average, you can challenge employees to help you move the needle.
You don’t have to issue a drum beat of benefits communications throughout the year to raise the bar on engaging employees. But, you do have to do more than Annual Enrollment. If you’re not, you’re missing a great opportunity to help employees understand the value of their benefits.
Pick one of the tips from the list above and make 2018 the year you own this!
Look for more ideas about what to communicate and when in our e-book below.