There’s an invigorating feeling in the air each January, as a solid half of us embark on New Year’s resolutions big and small. It’s a chance for a clean slate, to dive headfirst into your goals, and for all of us to become better versions of ourselves.
As benefits professionals, the New Year is one of many opportunities to talk to employees while they’re already thinking about their health choices. It seems all of us, no matter our age, gender, or career status have much of the same aspirations:
How serendipitous! These goals easily align with benefits and wellness programs, as well as consumer-accounts, supplementary insurance, and other financial planning options.
Many of you recently closed annual enrollment, where you likely delivered benefits materials to your employees in a variety of ways, educating them on all their options.
Organizing benefits information in a new way can help create a delightfully engaging experience. By providing digestible materials and removing the clutter, employees can access exactly the details they need while these goals are top of mind.
If you have the resources to get creative, your existing benefits communications can shine even brighter when presented with a thematic look and feel. For example, the popular New Year’s resolutions above.
You already know how important it is that employees use their benefits early and often, seek care, make lifestyle changes, and live happy, healthy lives. From decreasing benefits spend to increasing productivity, when employees take ownership of their health journey, everyone (including their employer) reaps the rewards.
When your benefits communication strategy starts when AE ends, employees get year-round encouragement to activate their benefits selections.
Each and every one of your employees has big, exciting life goals. Starting a family, buying a home, launching a non-profit, climbing Mt. Everest. Nearly every personal goal people have can be enhanced with the wide range of benefits and resources employers have to offer.
Although there’s never a bad time to talk about getting healthy, there are several opportunities throughout the year to tap into motivation. Tax season and heading back-to-school season are just two themes that come to mind.
By organizing your benefits information in a way that aligns with these popular ambitions, you can make the information more relevant and meaningful to your employees.
Each organization has their own assortment of resources, point solutions, and voluntary programs, so only you can arrange them in a smart way. That said, here are some initial ideas to get you started!
All efforts to give employees critical benefits information are good. But HR teams that invest in digital tools (like video content, virtual fairs, and interactive experiences) will see engagement skyrocket. Not to mention, combining creative delivery with a thematic aesthetic is just a killer communications strategy.
By repurposing your annual enrollment materials into engaging digital experiences, and aligning them with popular resolutions and life goals, you can inspire your people to get healthier without them even realizing they’re reading benefits materials!
Did you know Businessolver has a dedicated team of creative communication experts? Engagement tools can transform your benefits strategy!