Ask any human resources professional how their career has evolved over the past few years and you’re likely to hear quite the story of evolution.
HR, like all segments of business, has been impacted by significant technological, cultural, and demographic shifts. What’s unique about HR’s evolution is that while the technical processes may change, the bottom line remains the same: HR professionals are still every company’s go-to resource for personnel and benefits insights.
Looking at the rate of change with a wide lens, it might be hard to determine where a dedicated HR leader should prioritize their efforts. With 72% of HR professionals concerned about losing talent over the next 12 months, HR departments are looking for answers. Is recruitment the most important in today’s competitive labor market? Should HR staff be looking to optimize all internal operational processes? Will a new suite of perks best serve existing employees and attract new ones?
All businesses will have their own ways of answering these complicated questions, but there is one thing that the data proves time and time again: benefits matter. In today’s labor market, when keeping talent in-house is a challenge for many organizations, finding a way to prioritize benefits remains a key driver of well-being, productivity, and retention rates.
We looked at the top three challenges facing HR professionals in 2019, as reported by Human Resources Executive, and found that attention to benefits can help address them all:
How do I recruit key talent in today’s recovered economy?
Over 32% of HR professionals are asking themselves this question. And with 44% of them spending the biggest portion of their days on recruitment, it’s a significant concern.
How do I ensure that employees remain engaged and productive?
Engagement ranks equal to recruitment when it comes to HR professionals’ concerns, with 32% saying it’s their biggest challenge.
How do I attract and recruit diverse talent?
A commitment to bringing more diverse talent into the workplace is one of the most important and rewarding responsibilities that HR has. But how to do so remains the most pressing concern of over 26% of HR professionals.
In the fast-paced world of modern human resources, it feels like there are a million priorities to focus on at any given time. But more than ever, a return to the foundations of our discipline —benefits and what they mean to employees — remain the most impactful way to make a difference in your company.
Check out our white paper, Break Through with Benefits to get more tips on communicating your awesome benefits offerings to your employees.