The modern workplace runs on data.
For each new initiative any team takes on, success must be measured by clear numbers, collected over time.
As a result, most organizations now have more spreadsheets than ever before, covering everything from website views to employee demographics. But how can this data have an impact and avoid being forgotten?
Undoubtedly, your HR team is home to a wealth of these insights. Now that it’s time for Annual Enrollment, there is no reason to let this data go to waste. This time of year, data about factors such as employee demographics, benefits utilization, preferred communication channels, and local cost of living becomes more valuable than ever.
As your team checks that AE to-do list twice, it’s wise to take an extra step and consider your enrollment process through the lens of data you have available. The Businessolver 2019 State of Workplace Empathy Study reports that employees find benefits one of the most valuable ways for employers to demonstrate empathy. Ensuring each step of your AE process is best-suited to the current workforce helps underscore a commitment to this value—and can encourage benefits engagement from employees.
Not sure where to start? Make a list of the data your HR team has collected. No matter where you begin, there’s a way you can leverage the information to improve the enrollment experience.
Here are our tips for making the most of your data during AE:
Once AE is over, use the time to gather additional data that can be used next year. Consider asking employees how they feel about their benefits. Did they have trouble enrolling? Are there outstanding coverage questions? Collect this information in an anonymous survey and you’ll be even better equipped for this time next year.
In the meantime, check out our report below that uncovers the state-of-mind of employees as they are making their benefits elections, offering new perspectives on what’s driving their decisions and how to help them overcome some of the barriers to making good choices.