How the Healthcare Industry is Catching up with Consumerism Technology
Posted on Wednesday, July 11, 2018 by Kent Rausch
As consumers, we want to find the best products with the best value at the best prices in an environment that makes us feel both comfortable and supported.
Telemedicine – Online medical delivery offers consumers a new wave of freedom that can save both time and money. Some 80 percent of doctors already use smartphones and medical apps, with 72 percent accessing drug information via smartphones on a regular basis.
Mobility and Cloud Access – 65 percent of patient interactions with health and care facilities occur by mobile devices. Gone are the days of paper charts and file rooms; the storage of consumer medical information is all in the cloud.
Wearables and IoT – These devices can now perform ECGs, DIY blood tests, function as a thermometer, measure oxygen levels, and many other services that can interact with your mobile device and provide results to a healthcare provider.
Artificial Intelligence (AI) and Big Data – These can identify risk patterns, conditional treatments, and deliver results faster that drive prevention.
By leveraging these new technologies, the health industry is removing some of the inconvenience of healthcare like long waits or inaccessibility while creating more consumer empowerment. These technologies enable consumers to have transparency to cost, easier access to doctors, and engagement tools that can support proactive support instead of frustrated, reactive interactions.
With these advances, the healthcare industry is moving in the right direction. But, there’s still significant progress to be made. Healthcare consumerism will become the norm in our lives and can potentially have the largest impact when we start to see the convergence of consumer accounts such as HSA with loyalty programs, mobility, wearables, telemedicine, and AI. The consolidation of these key trends will instill consumer power, ownership, and engagement to drive higher healthcare quality and demand.
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