In fact, pulling off a successful AE is akin to using the force: What you need is focus, determination, and inner strength.
Here are four of our best mind tricks that will have you running AE like a Jedi master.
While most people actually still prefer to receive old-fashioned paper communications, studies have shown that workforces currently include five different generations of people who prefer different communication mediums. Therefore, paper shouldn’t be your only method. Other methods can include using a single print piece — like a postcard — to direct employees to online resources, including content you post on your benefits administration website.
Emails are also a great and inexpensive way to communicate with desk-bound staff, and emails can link to additional content, such as static pdfs, e-guides, flipbooks, or videos.You can even utilize artificial intelligence to answer any questions your employees may have about their upcoming benefit enrollment. The objective is to provide messaging in small, digestible pieces that provide the most important information, while also offering additional content for those who want or need to get more details.
There are lots of moving parts — from plan design to rates, from carrier files and ID cards to communications. Having a robust plan your team works from can mean the difference between breathing relatively easy or feeling like you’re in Darth Vader’s death grip. It’s not too early to dust off and start updating your AE plan from last year. Give yourself a deadline to redline that plan by a certain date. Then, begin to identify who will be doing what, and who on your team will be leading the charge. Don’t put off brainstorming other, better solutions. If you need outside help – for example, this year you want to create an AE whiteboard video — now is the time to begin planning for that also.
And, more importantly, once enrolled, employees begin using their benefits. If you don’t consider and manage the ongoing employee experience and their level of engagement, you’re missing out on some box office gold.
Ready to start your Jedi training? Download our annual enrollment training infographic below for a step-by-step workout plan for your AE season.