Businessolver Blog

Rethinking the Future of Benefits Communication

Rethinking the Future of Benefits Communication
Posted on Thursday, June 2, 2016 by Natalie McLinden
Shawn_Leavitt.jpgWe recently held our second Vision 20/16 Tour in the heart of Philadelphia and were honored to have Shawn Leavitt as one of our keynote speakers. 


Shawn is the SVP of Global Benefits for Comcast Cable and has developed a reputation in the industry for implementing creative, comprehensive compensation and benefit strategies, managing rewards in complex global settings and developing effective employee wellness campaigns. For those of you who weren’t able to hear Shawn share his insights at the event, we’ve compiled a few key points from his keynote presentation. Take a look:

  1. Your employees are not benefits experts—nor should you ask them to be. As HR professionals, we need to realize that the more we ask our employees to be experts, the less time they have to focus on their jobs, and ultimately the work that is important to the organization.
  2. Leverage technology to fill knowledge gaps quickly. As benefits professionals, it is our responsibility to ensure that we have the programs in place to make sure our employees are present and able to do their jobs. We can do this by leveraging technology to ensure that it is easy for employees to get the information they need, when they need it.
  3. Make communication proactive, not reactive. Do we want employees to be spending time looking for information, or do we want to push it to them when the time is right? It’s time to rethink how we communicate benefits. There is potential for a shift from reactive to proactive.
  4. Employees are struggling for time. When it comes to benefits, many don’t have the time to fully make an informed decision when it comes to benefits elections. Recommendation engines are crucial to saving employees time while helping them make informed, educated decisions.
  5. Employee’s needs are ever changing. If they aren’t electing a certain benefit, something is wrong with the product—perhaps it’s being marketed the wrong way, or to the wrong people. Figure out why employees aren’t electing the benefits—whether it be one-on-one interviews, focus groups or surveys, and pivot your strategy to meet their needs.

The one thing: It’s time to rethink how, when and what we communicate to our employees about their benefits. Technology and analytics have the power to make it personal to each employee—it’s up to us to take the proactive steps towards using it.

Missed us in Philadelphia but want to get in on the action? Click here to register for our next Vision 20/16 event in Chicago, June 29-30th and check back for more posts about the conference here on our blog!