Businessolver Blog

Seven Times: the Magic Number for Communication Repetition

Seven Times: the Magic Number for Communication Repetition
Posted on Friday, November 1, 2013 by Businessolver Team


“If everything is important, nothing is,” Patrick Lencioni

Say what?
The first time a message is communicated, we may not always hear or internalize what is trying to be shared.

Same actions = same results
Remember, if you keep on doing what you’ve always done you keep on getting what you’ve always gotten.

In many instances, the receiver of a communication message is concerned with the personal implications the first time they hear about a change. This orientation influences the parts of a message they take away. If a message is only communicated once, then employees will never build the understanding that was intended.

Key messages must be communicated over and over – The Prosci’s Methodology says that key messages should be communicated five to seven times to be effective. That’s why we think seven is the magic number at Businessolver. Repetition yields results and that is our end goal.

So get out of the hole
Ask the tough questions today: what needs to get done, who needs to do it, how will it get done, and do we need extra resources to get it done? Then make sure the answers to these questions are being communicated effectively and efficiently.

Can you combine enough repetition, hard work and thought-provoking questions to accomplish your goals? We think you’ll be delighted with the results.



The Businessolver Way has long been a training tool used daily at Businessolver. By sharing it publicly we mean to provide insightful and delightful information as well as serve as food for thought in a busy and changing world. It’s our belief that by delighting our employees, they, in turn, can delight our clients. The Businessolver Way is just one of the ways we fuel that delight equation. Please share with us your thoughts and ideas as we continue to share the Businessolver Way with you: [email protected]