Implementing a Winning Benefits Strategy: More Steps to Success from Vision!
Here are your action items to make your winning benefits strategy a success
Hopefully you were able to join us for Vision 2024! But if not, we have compiled some tips to implement a winning strategy from this year’s conference. For HR leaders and benefits administrators, the implementation phase is where the rubber meets the road—and it’s time to accelerate. So it’s time to get started.
Learn from success: CHRISTUS Health makes bold moves for member experience
Tobias at Christus Health enhanced member experience through user-centric research and design, prioritizing executive support, consolidating platforms, and utilizing AI like the virtual assistant Noah to streamline processes and facilitate information access for associates.
Transform User Experience for Your Employees:
- Prioritize understanding user needs through thorough research
- Obtain support from executive leaders who understand the need for improved user experience
- Engage a diverse group of representatives to provide insights and feedback on the user experience
- Implement AI technology like virtual assistants to make information accessible and actionable
- Foster simplicity and consumer-friendliness in your HR technology and processes
- Ensure your system’s content is accurate, up-to-date, and accessible at all times
Learn from success: the American Cancer Society’s approach to employee engagement
The American Cancer Society stood out at the Vision 2024 Conference for its comprehensive engagement strategy. The American Cancer Society looked to their culture for innovation; a principle that could redefine HR strategies across industries. They weren’t just providing benefits; they were enhancing the employee experience.
Bridge the Engagement Gap at Your Organization:
- Create regular benefit touchpoints tailored to life milestones
- Transform dry benefit explanations into creative life celebrations
- Think beyond emails; how can you maintain a human connection in a digital world? Use digital platforms for consistent updates
- Lean on your culture to integrate benefits with daily work life
- Utilize the strengths and interests of your employee demographic for engagement
- Identify and address unmet employee needs through your benefits program
Go beyond the basic: enhance programs with supplemental benefits
Pets Best Pet Insurance’s lesson was clear: Happy employees make for a more productive pack.
Transitioning to Tailored Benefits in Your Company:
- Consider life stage-specific benefits, not just age groups
- Use surveys and other real-time feedback to refine your benefits package
- Showcase the full spectrum of benefits consistently, not just during open enrollment
Financial wellbeing tools have become a necessity, not a luxury
Financial wellness tools from Securian Financial showcased an emerging need turning into a powerful employee satisfaction lever.
Implementing Financial Wellbeing in Your HR Toolkit:
- Partner with financial experts to create a personalized educational experience
- Offer bite-sized lessons or a library of resources for ongoing learning
- Monitor engagement with these tools just as you would with other benefits
Reflecting on the insights
Benefits strategies must evolve. By adopting a proactive and innovative approach, HR professionals can turn strategies from the whiteboard into transformational, living initiatives that directly impact the employee’s experience.
The insights are powerful, but their real value is in how we wield them. HR’s action items are clear. Through personalization, strategic engagement, and learning from success, HR professionals are poised to not just keep pace with the change, but to lead the charge.
If you liked the actionable insights in this blog, you’ll love the Benefits Pulse Vodcast! Tune in today.
