Employees are all different: different generations, different financial situations, different health situations, different career aspirations. Just as there is no one-size-fits-all formula for offering the right benefits, there is no single right way to engage employees in making good selections and then using their benefits.
With all the current options for online enrollment — videos, decision support tools, cost transparency, avatars, calculators, etc. – employers have more opportunities than ever to engage a diverse workforce. However, these communication methods also can create challenges; used incorrectly, they can cause employees to disengage.
In this roundtable, six benefits experts discuss what online enrollment tools and messages really work to engage employees and how employers can use data in addition to tools to help employees make the best benefit choices and achieve better work-life balance.