From Great Benefits to Great Customer Experience
For three-quarters of a century, this health plan has been helping individuals and families take care of their health. To deliver on their promise to their members, leadership wanted to make sure each employee was bringing his or her “best self” to work every day. They wanted their employees to be as committed to their own health as they were to that of their members.
As the organization looked at the opportunities for supporting their employees’ health, they decided to focus on employee engagement. They already offered great benefits. Now it was time to take it to the next level by personalizing each employee’s experience and their relationship with those benefits.