To support employees’ increased need for information around decision-making for medical and voluntary options, American Water chose Businessolver® to produce a communications strategy providing key content in manageable chunks leading up to Open Enrollment. This included a newsletter highlighting the benefits changes and enhancements, a standalone comparison of medical plan options, and a traditional benefits guide. To help employees understand the information, each piece relied on a combination of text and easy-to-read infographics. Content was packaged to make it more visually appealing and accessible to the end-user, and an updated design for print communications and the benefits website tied the pieces together.
Employees also had access to the MyChoice® Recommendation Engine for personalized suggestions based on responses to a set of carefully designed questions.
“Employees let us know they wanted more choice, options and flexibility, and we offered it by adding new plans, unbundling coverages and making voluntary benefits available to everyone. That was a lot of positive change. We knew we needed to use a variety of communication tools, tailored to our different employee populations, to be successful. Studio B supported us in getting the message out in a year when there were significant changes and we needed to touch every employee to help him/her make benefit choices.”