Lifestyle Retailer Changes Benefits to Meet Employee Lifestyles.

A three-year rollout plan with robust communications and state-of-the-market benefits delivery helped this national retailer sell employees on high-deductible health plans.

The Importance of Cultural Alignment

If you live in a rural area, you know how important it is to have a retailer nearby who helps you live and enjoy the lifestyle you’ve chosen. And when you go to that store to look for gardening tools, outdoor equipment, pet supplies or similar products, you’re sure to meet folks who have the same interests as you, including the staff.

Retailers who have aligned their culture with that of their clientele are always more successful than those who don’t. It shows they’re really listening to them.

Company Snapshot

• Large operator of rural lifestyle stores
• 1,700 retail stores in 49 states
• Annual revenues over $7 billion
• Over 27,000 team members