Strategy 3: Make the business case to leadership.
As you make your case, advocate for your employees at every opportunity. Even if you’re not introducing any new plans next year, recognize that employees are facing a great deal of uncertainty these days.
From May to June 2020, 44% of employees said they “did not know” how they would pay for a large, unexpected expense, compared to only 16% the year before. And, among those who responded they would “use cash savings,” only 34% claimed this was an option in the first few months of the pandemic, compared to 63% the previous year.
Leadership will, of course, expect some budget numbers, especially if this is your first virtual benefits fair. To facilitate this, prepare a side-by-side cost comparison of a virtual solution versus the expenses associated with an in-person event, such as HR staff time, travel expenses, event space rental, printing, etc.