HR Tech Recap: Driving Better Health Outcomes with HR Technology
Employees see benefits as a core aspect of empathy, yet benefits confusion is one of the biggest barriers to using those benefits, let alone understanding them. Businessolver hosted a panel at HR Tech discussing how AI and HR technology can drive meaningful outcomes.
Employee benefit confusion is a trend that’s held steady for years. But while employees will never be benefits experts, building understanding and engagement through empathetic strategies is key to driving positive outcomes for everyone—including you, your employees, and your business.
Our expert panel at HR Tech discussed how AI and HR technology are key to helping HR teams drive meaningful outcomes and connect employees with the benefits they want and need to use. Read on for our panelists’ top takeaways.
Why empathy matters in employee benefits
Businessolver’s 2023 Empathy data revealed a 60-point gap between benefits employees want the most and what their employers offer. Further, there’s another 20-point gap between what’s offered and what’s being used. With benefits being the number two reason employees stay or leave a company (second to pay), connecting employees to their benefits is crucial.
Our panel discussed how benefits are one of the top ways employers can display empathy to their employees and build a compassionate and supportive workplace culture. Here’s what empathy looks like in benefits administration:
- Businessolver’s 2023 Empathy data revealed a 60-point gap between benefits employees want the most and what their employers offer. Further, there’s another 20-point gap between what’s offered and what’s being used. With benefits being the number two reason employees stay or leave a company (second to pay), connecting employees to their benefits is crucial.
- Our panel discussed how benefits are one of the top ways employers can display empathy to their employees and build a compassionate and supportive workplace culture. Here’s what empathy looks like in benefits administration:
How AI is making a difference in benefits and employee engagement
AI is more than just the latest buzzword in benefits. Businessolver has put 25+ years of benefits expertise, call logs, transcripts, and more into our proprietary AI to help meet employees where they are and bring more efficiencies into once-manual HR processes.
As benefit expectations continue to evolve beyond the standard medical, dental, and vision and employees’ expectations for personalization increase, AI can help connect the dots and break down barriers to benefits in meaningful and efficient ways.
Here’s how AI is helping HR deliver on the benefits experience:
- Empowering employee self-service with tools like virtual benefits assistants to help answer employee benefits questions 24/7
- Personalizing a mobile or desktop experience based on a member’s prior behaviors, searches, and claims history
- Automating manual processes, like dependent verification
- Providing right-time, right-place benefits reminders based on an employee’s eligibility
How benefits AI and empathy drive meaningful outcomes
HR is wearing a ton of hats—compliance, marketing, problem-solving, budgeting, guidance counselor… you name it, HR’s done it. Many of these job roles are incredibly time-consuming and manual and it’s causing HR to burn out.
Having the right technology in place, though, can alleviate the HR burden and help deliver a great benefits experience for employees. From using eligibility data to behavioral and claims data, connecting the dots between employees, their unique needs, and the value of the benefits available to them is crucial in creating an empathetic workplace through benefits.
Similarly, AI is positioned to be HR’s benefits co-pilot by offering meaningful insights, driving increased employee engagement, and helping HR position themselves as key organizational strategists.
Want to learn more about how AI is helping HR redefine benefits strategy? See how Businessolver’s AI gives HR the advantage.
