Reading Your Employees’ Minds: HR’s Data-Driven Revolution
How AI and data will be the foundation of greater engagement and benefits utilization.
HR is in our “data-driven era.” And although we won’t be going through as many costume changes as Taylor Swift at her Eras Tour, the industry is in a brand–new era of data-driven innovation. What are your employees thinking as they’re enrolling in, learning about, or activating on their benefits? AI and data are telling us the answers we need to know.
In this clip from our recent Vision Conference, I’m explaining the methodology of how we’re implementing client feedback from our Product Advisory Council. This is how we understand and make significant strides in the industry.
How are we going to read employees’ minds?
Collecting data and aggregating it in real-time into digestible insights is becoming easier and more automated with advancements in AI and data visualization tools. There are multiple layers to this. To start, think about the types of data that are currently available. For example, engagement analytics track how employees interact with benefits communications. HR can view the data even more specifically, by drilling down by generation, or tenure, and can compare the results to industry benchmarks into something like a benefits insights dashboard.
Then, AI offers up suggestions for tailored communication strategies and impact analysis of your HR team’s efforts. This level of analysis transforms HR into data-driven “marketers.” Ensuring that every touchpoint with employees is optimized for maximum engagement and comprehension. This is just one example. There are multiple sources of AI and data insights that are discoverable when the right data comes together in the right ways, like a benefits insights dashboard.
Another example of mind-reading is evaluating the sentiment and context of employees who call the service center. AI can analyze and report back with an estimate of how the caller’s emotions ebb and flow in the conversation. Overall, HR administrators will be able to see a high-level overview of the topics that continually come up in conversations in a benefits insights dashboard. This conversation compass will be vital for navigating the sea of employee needs and providing the most empathetic service imaginable.
How do you make sure the data is quality?
Besides using a proprietary model to create the suggestions, and a proprietary AI training set, ROUGE scores (Recall-Oriented Understudy for Gisting Evaluation) help determine the validity of the data that AI collects. ROUGE is just that, a tool that uses a set of metrics or rules that help evaluate the quality of automatic summaries generated by AI systems. The QA process ensures that the insights that HR receives are valuable and will impact their employee populations.
What does a benefits insights dashboard really mean for HR?
Data is constantly gathered from all types of employee interactions, like engagement within the system, email metrics, direct feedback from the annual enrollment experience, employee’s chats with AI, and calls to the service center. What this data and AI analysis allows us to do, is tie them all together and use them to better understand what employees are thinking when they’re interacting with their benefits in real time. Using that information, HR can increase employees’ confidence in their benefits, have greater employee engagement, and ultimately have happier, healthier employees. Because they’re being heard based on the actions HR takes from the information collected.
Let’s not dismiss the fact that this cutting-edge innovation is going to improve HR’s ROI by giving a line of sight into how HR’s goals are aligning with their benefits program efforts. Keeping tabs on key performance indicators is extremely important for understanding employees and guiding the benefits strategy to meet employees where they are. This gives HR both the big picture, and the details they need. HR is empowered to make sure their employees are making decisions for their best financial interests and the organization’s.
How does the benefits insights dashboard work?
Behind the scenes, data pipelines funnel information from various sources into one place. Once we clean up and organize the data, we format it into a manageable database. We can then display the database in charts, graphs, and other data visualizations for analysis.
Encompassing all this information into one seamless experience will be accessible in the very near future. Businessolver’s newly developed Benefits Insights Dashboards offer personalized data visualizations that provide real-time, transparent data and actionable insights, putting them at our client’s fingertips. Allowing us to get to the root cause of their benefits confusion and predicting their needs ahead of when they’ll need them.
What lies ahead?
The power of technology is immense, but it should serve to enhance human interactions, not replace them. After all, understanding employees goes beyond numbers—it involves listening, empathy, and a genuine desire to foster a workplace where people feel heard, understood, and valued.
Looking forward, the role of AI in HR can only expand. Propelled by the rising tide of big data and the high stakes of the employee experience, the partnership between humans and AI could unlock creativity and innovation we can scarcely imagine. From personalized data to AI, and visualizations like the Benefits Insights Dashboards, the potential is limitless.
Businessolver’s newest Benefits Insights Dashboards are the latest innovation to revolutionize the industry. Check out the details in the full Press Release.
Tap into our Benefits Insights Report to see how AI and data come together to impact employee experience.
